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Embassy Suites Nashville - Airport

August 5-7, 2026

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Thursday, August 6
 

8:30am CDT

Opening Remarks
Thursday August 6, 2026 8:30am - 8:40am CDT
This is a session description.
Thursday August 6, 2026 8:30am - 8:40am CDT
Tennessee/Virginia Ballroom Embassy Suites by Hilton - Nashville Airport

8:40am CDT

Keynote Speaker - Dr. Jules White
Thursday August 6, 2026 8:40am - 9:20am CDT
This is a session description.
Thursday August 6, 2026 8:40am - 9:20am CDT
Tennessee/Virginia Ballroom Embassy Suites by Hilton - Nashville Airport

9:30am CDT

Finding Harmony in Assessment: A Data-Informed Approach Using the Meta-Assessment Rubric
Thursday August 6, 2026 9:30am - 10:20am CDT
In today’s complex higher education environment, the need for actionable, data-informed assessment has never been more pressing. Amid shifting expectations and diverse stakeholder needs, the Meta-Assessment Rubric offers a structured, collaborative tool to evaluate and elevate institutional assessment practices.

This session explores how institutions can use the Meta-Assessment Rubric to create harmony by turning fragmented or underutilized assessment efforts into integrated, mission-aligned strategies. Just as a symphony brings together varied instruments to create harmony, the rubric provides a framework for aligning assessment efforts across programs, divisions, and institutional goals. Through real-world examples and interactive discussion, participants will gain insights into how a rubric fosters clarity, collaboration, and continuous improvement.

Set in Nashville—a city built on the power of collaboration and innovation—this session invites participants to “find harmony” by transforming assessment challenges into opportunities for meaningful change.

The Office of Accreditation and Assessment (OAA) at the University of Tennessee at Chattanooga implemented, as part of their outcomes assessment process, using a rubric to assess outcomes and associated information. By creating a rubric for assessing outcomes and the corresponding components, OAA is able to provide detailed feedback and guidance to programs, departments, colleges, and units across the institution. This rubric provides additional details and specific feedback related to the requirements of the outcomes assessment process and helps faculty, staff, and administrators recognize potential misalignments within outcomes assessment information.

Speakers
avatar for April Mattews

April Mattews

Outcomes Assessment Management Analyst, University of Tennessee at Chattanooga
April Matthews is the Outcomes Assessment Management Analyst at the University of Tennessee at Chattanooga (UTC). In this role, she guides the academic and non-academic areas through the process of submitting outcomes assessment information in support of continuous improvement throughout... Read More →
Thursday August 6, 2026 9:30am - 10:20am CDT
Mississippi Ballroom Embassy Suites by Hilton - Nashville Airport

9:30am CDT

Tennessee’s Private Colleges and Their Economic Impact: What the Numbers Mean—and Why They Matter
Thursday August 6, 2026 9:30am - 10:20am CDT
This session provides a comprehensive overview of TICUA’s most recent statewide economic impact study, which examines the combined contributions of Tennessee’s 34 private colleges and universities on the state. Participants will gain a deeper understanding of how institutional spending, student expenditures, alumni earnings, and workforce alignment contribute to a collective $22.4 billion annual impact and support more than 135,000 jobs statewide. The presentation will also highlight key data sources, methodology, and assumptions, equipping attendees to better interpret economic impact findings and apply them within their own institutional or policy contexts.
Speakers
CC

Cameron Conn

President, TICUA
Cameron Conn, PhD, is President of the Tennessee Independent Colleges and Universities Association (TICUA), where she leads state and federal advocacy efforts and advances collaborative initiatives that support student success. She is particularly focused on translating campus data... Read More →
Thursday August 6, 2026 9:30am - 10:20am CDT
Alabama Ballroom

9:30am CDT

Visualizing Foot Traffic Across Our Campuses: WSCC's Campus Flow Dashboard
Thursday August 6, 2026 9:30am - 10:20am CDT
A question that Walters State sought to answer for many years was "When is the best time to have an event on campus?" In 2025, we created a dashboard titled the "Campus Flow Dashboard" that helped constituents visualize when students arrived, when students were in class, when students were (probably) waiting on their next class, and when their day at WSCC ended. What we did not realize at the time was the number of different ways this dashboard would be used on campus. This session will look at the design of the Campus Flow Dashboard (including how to create your own), who uses the dashboard at WSCC, and some communication that we provided early on that probably helped it become more widespread than initially thought.
Speakers
avatar for Alex Smyth

Alex Smyth

Data Analyst, Walters State Community College
Alex Smyth is a Data Analyst at Walters State Community College. His work focuses on making data more widely available on campus and advancing data-informed decision-making in higher education.
Thursday August 6, 2026 9:30am - 10:20am CDT
Tennessee Ballroom Embassy Suites by Hilton - Nashville Airport

9:30am CDT

Welcome to Institutional Research! An Introduction to the Field, its Past, and its Future
Thursday August 6, 2026 9:30am - 10:20am CDT
In this session, four experts will engage in a panel discussion on the evolution of institutional research (IR).  Aimed primarily at newcomers to the TENNAIR Conference and to early-career professionals, this concurrent session will delve into IR’s essential roles, responsibilities, effective practices, and future directions. The panelists, representing different sectors of Tennessee higher education institutions and levels of institutional research, will share insight into how IR has changed, what the field’s future directions and needs are, and how IR professionals can prepare for an increasingly data-driven enterprise. Participants will receive a packet of resources highlighting opportunities for continued development. 
Speakers
MH

Melissa Hunter

Senior Director of Data Strategy, TBR College System of Tennessee
Melissa Hunter is Senior Director of Data Strategy at TBR, where she oversees systemwide data collection, validation, and reporting. Her work focuses on data governance, standardization, and developing dashboards and tools that support consistent, reliable data for decision-making... Read More →
MR

Matt Rehbein

Executive Director for Institutional Research and Analytics, Lipscomb University
Matt Rehbein is in his 16th year working in institutional research and analytics at Lipscomb University. His work focuses on traditional IR functions such as student success, program review, and compliance reporting while incorporating a newly assigned focus on revenue management... Read More →
avatar for Denise Gardner

Denise Gardner

Assistant Provost and Executive Director of Institutional Research and Strategic Analysis, The University of Tennessee, Knoxville
avatar for Jacob Kamer

Jacob Kamer

Data Strategist, Tennessee Higher Education Commission
Jacob Kamer is Data Strategist at the Tennessee Higher Education Commission, where he leads the agency's data governance, science, development, and analytics functions. 
Thursday August 6, 2026 9:30am - 10:20am CDT
Virginia Ballroom Embassy Suites by Hilton - Nashville Airport

10:20am CDT

Short Break
Thursday August 6, 2026 10:20am - 10:40am CDT
This is a session description.
Thursday August 6, 2026 10:20am - 10:40am CDT
Tennessee Ballroom Foyer Embassy Suites by Hilton - Nashville Airport

10:40am CDT

Creating Harmony in Program Review: Administrative Tools, Templates, and Strategies That Promote Success. "
Thursday August 6, 2026 10:40am - 11:30am CDT
Effective academic program review is often assumed to rest primarily on the quality of program level responses. However, experience suggests that the success of program review is largely shaped long before programs begin writing, by the administrative structures, tools, timelines, and guidance that frame the process. When intentionally designed, this infrastructure can reduce rework and confusion, improve consistency and clarity across submissions, and better support data informed reflection and continuous improvement.

This session offers an administrator centered perspective common to institutional research, assessment, and planning roles, exploring how responsibilities shift when administrators act as translators of external expectations, designers of coherent review systems, and coaches supporting faculty and program leaders. Using examples aligned with Tennessee Higher Education Commission (THEC) expectations, the presenter will share practical strategies such as guided self-study templates, standardized site visit itineraries, clear review timelines, and observer roles to build institutional capacity. These approaches have contributed to stronger narratives, fewer clarification cycles, and clearer links between review findings, decision making, and improvement planning.

The session also addresses the emerging use of artificial intelligence as an administrative support strategy within program review workflows. Rather than replacing professional judgment or program ownership, AI is positioned as a tool for improving clarity, identifying cross cutting themes, and generating reflective prompts, with clear guardrails emphasizing transparency and human review.

Participants will reflect on pain points in their own program review processes, consider where assumptions or inconsistent guidance create unnecessary burden, and identify administrative adjustments that could strengthen existing systems. Attendees will leave with transferable, scalable strategies that can be adapted across institution types to support more meaningful program review, without overhauling current models.

Speakers
MM

Megan Miller

Assessment Coordinator, East Tennessee State University
Megan Miller serves as Assessment Coordinator for Institutional Effectiveness at East Tennessee State University. In this role, she oversees the institution’s Quality Assurance Funding, including the management of the academic program review process. She is committed to streamlining... Read More →
avatar for Cheri Clavier

Cheri Clavier

Assistant Vice Provost for Institutional Effectiveness and Accreditation Liaison, East Tennessee State University
Cheri Clavier, EdD, serves as Assistant Vice Provost for Institutional Effectiveness and Accreditation at East Tennessee State University, where she leads assessment initiatives and accreditation processes. She holds degrees in chemistry, education, and leadership from ETSU and the... Read More →
Thursday August 6, 2026 10:40am - 11:30am CDT
Tennessee Ballroom Embassy Suites by Hilton - Nashville Airport

10:40am CDT

Finding the Right Rhythm: Advancing Data Governance at Scale
Thursday August 6, 2026 10:40am - 11:30am CDT
In this third installment of our ongoing data governance series, we provide an updated look at how the University of Tennessee, Knoxville continues to mature its approach through coordinated strategy, functional engagement, and technical modernization.

This session will offer an overview of the institutional strategy guiding data governance, including efforts to support shared decision-making and accountability across the university. We then explore the functional work that supports data governance in practice, highlighting initiatives to engage campus partners and promote data literacy and discovery. Finally, we spotlight recent technical progress focused on improving efficiency, streamlining business processes, and strengthening data quality and trust through more robust validation and automation.

Together, these updates share practical insights and lessons learned, reflecting on what it takes to sustain momentum as data governance evolves, not as a one-time project or policy, but as a collaborative, ongoing effort embedded in institutional practice.
Speakers
DT

Dale TeGantvoort

Research Analyst, University of Tennessee, Knoxville
Dale TeGantvoort is a Research Analyst at the University of Tennessee, Knoxville, where he supports regulatory reporting and compliance efforts, as well as the university's data governance initiative. His work focuses on improving the functional efficiency of data governance through... Read More →
CM

Caroline Mann

Associate Director, University of Tennessee, Knoxville
Caroline Mann is Associate Director at the University of Tennessee, Knoxville, where she leads data governance and regulatory reporting efforts. Her work focuses on ensuring that the data reported by the university is accurate and reliable through robust data validation processes... Read More →
WF

William Fulford

Research Analyst, University of Tennessee, Knoxville
William Fulford is a Research Analyst at the University of Tennessee, Knoxville, where he supports regulatory reporting and compliance efforts, as well as the university's data governance initiative. His work focuses on improving the technical efficiency of data governance through... Read More →
Thursday August 6, 2026 10:40am - 11:30am CDT
Mississippi Ballroom Embassy Suites by Hilton - Nashville Airport

10:40am CDT

Show Me The Money: Institutional Research Teams Up With The Chief Revenue Officer
Thursday August 6, 2026 10:40am - 11:30am CDT
The Chief Revenue Officer (CRO) is a relatively new and potentially game-changing position in the higher education landscape. In 2025, Lipscomb University aligned its IR/Analytics function with its newly appointed CRO to establish real-time insight and best practices for monitoring, forecasting, and projecting revenue. This presentation will showcase the first twelve months of the results of this work, with a special focus on the methodology and tools being used to create reporting solutions that supply the CRO, executive leadership, and finance team with strategic analytics for decision-making. The presentation will highlight the growing importance and opportunity that IR/Analytics offices have to make an outsized impact on their institutions' quest to maintain fiscal health and chart new frontiers for revenue generation.
Speakers
MR

Matt Rehbein

Executive Director for Institutional Research and Analytics, Lipscomb University
Matt Rehbein is in his 16th year working in institutional research and analytics at Lipscomb University. His work focuses on traditional IR functions such as student success, program review, and compliance reporting while incorporating a newly assigned focus on revenue management... Read More →
Thursday August 6, 2026 10:40am - 11:30am CDT
Alabama Ballroom

10:40am CDT

What Looking at TELS Tells Us: Evaluating the Tennessee Education Lottery Scholarship
Thursday August 6, 2026 10:40am - 11:30am CDT
Please join staff from the Tennessee Higher Education Commission for a deep dive into a comprehensive analysis of the Tennessee Education Lottery Scholarship (TELS) program. TELS is a set of 13 distinct financial aid programs that provide support for students to pursue college, funded from the state’s education lottery revenue. However, recent revenue projections from the State Funding Board point to a persistent and growing gap between available funds from the lottery and the growing demand for TELS programs. Recognizing those challenges, THEC has undertaken an agency-wide analysis of TELS to determine how the programs have evolved over time, who is supported by each program, and the overall impact the program has on postsecondary outcomes in the state. Participants in this session can expect to learn about: 1) the full suite of TELS programs 2) the student population served by each program, their outcomes, and how these dynamics have changed over time; and 3) how THEC is measuring the scope and impact of all TELS programs.
Speakers
JS

Joseph Sturm

Tennessee Higher Education Commission
Joseph Sturm is a Graduate Assistant at the Tennessee Higher Education Commission. He is currently a doctoral candidate at Penn State University with an interest in exploring how enrollment management policies and practices influence college-going outcomes for underrepresented st... Read More →
JS

Josh Skiles

Data Scientist, Tennessee Higher Education Commission
Josh Skiles is the Data Scientist at the Tennessee Higher Education Commission, where he supports stakeholders across the agency in making data-driven decisions to better support students/institutions and improve educational outcomes in the state.
avatar for Joseph Barton

Joseph Barton

Director of Research and Strategy, Tennessee Higher Education Commission
Joseph Barton is the Director of Research and Strategy at the Tennessee Higher Education Commission, where he leads THEC's annual reporting functions and coordinates ad hoc reporting efforts.
Thursday August 6, 2026 10:40am - 11:30am CDT
Virginia Ballroom Embassy Suites by Hilton - Nashville Airport

11:30am CDT

Lunch on Your Own
Thursday August 6, 2026 11:30am - 1:00pm CDT
This is a session description.
Thursday August 6, 2026 11:30am - 1:00pm CDT
- -

11:30am CDT

Past President's Lunch - by Invitation Only
Thursday August 6, 2026 11:30am - 1:00pm CDT
This is a session description.
Thursday August 6, 2026 11:30am - 1:00pm CDT
Nashville Tap House

1:00pm CDT

Segmental Meeting - Locally-Governed Institutions
Thursday August 6, 2026 1:00pm - 1:50pm CDT
This is a session description.
Thursday August 6, 2026 1:00pm - 1:50pm CDT
Tennessee Ballroom Embassy Suites by Hilton - Nashville Airport

1:00pm CDT

Segmental Meeting - Private & Independent Schools
Thursday August 6, 2026 1:00pm - 1:50pm CDT
This is a session description.
Speakers
avatar for Amy Heckman

Amy Heckman

Director of Data and Technology, Tennessee Independent Colleges & Universities Association
Thursday August 6, 2026 1:00pm - 1:50pm CDT
Arkansas Ballroom Embassy Suites by Hilton - Nashville Airport

1:00pm CDT

Segmental Meeting - Univerisity of Tennessee System
Thursday August 6, 2026 1:00pm - 1:50pm CDT
This is a session description.
Thursday August 6, 2026 1:00pm - 1:50pm CDT
Virginia Ballroom Embassy Suites by Hilton - Nashville Airport

1:00pm CDT

Segmental Meetings - Tennessee Board of Regents
Thursday August 6, 2026 1:00pm - 1:50pm CDT
This is a session description.
Speakers
AM

Amy Moreland

Vice Chancellor for Research and Innovation, Tennessee Board of Regents
Amy Moreland is the Vice Chancellor for Research and Innovation at the Tennessee Board of Regents, where she leads the system's data, policy, and innovation research.
Thursday August 6, 2026 1:00pm - 1:50pm CDT
Mississippi Ballroom Embassy Suites by Hilton - Nashville Airport

2:00pm CDT

ADA compliance
Thursday August 6, 2026 2:00pm - 2:50pm CDT
This session will walk through the process for creating ADA compliant reports, best tips to be successful, and ways to avoid potential conflicts.
Speakers
SS

Shelby Smith

Data Analyst, Tennessee Tech University
Shelby is a research analyst at Tennessee Tech university.
Thursday August 6, 2026 2:00pm - 2:50pm CDT
Mississippi Ballroom Embassy Suites by Hilton - Nashville Airport

2:00pm CDT

Navigating the IR Multiverse: The Effective Use of AI in Institutional Research
Thursday August 6, 2026 2:00pm - 2:50pm CDT
The world of Institutional Research (IR) contains multiple overlapping realities—compliance reporting, strategic analytics, student success initiatives, accreditation, data governance, and the never-ending requests for insights. Complicating matters, IR professionals operate in an increasingly complex landscape of data, stakeholders, technologies, and expectations. This session will introduce you to a new way to navigate this multiverse in a way that is both incredibly productive and genuinely exciting, giving you true superpowers like never before.
Speakers
LH

Lige Hensley

Co-Founder, CEO, InvokeLearning
Lige Hensley is a proud alumnus of the Rose-Hulman Institute of Technology and has spent more than 25 years creating transformational opportunities through the innovative use of technology across multiple industry sectors.
Thursday August 6, 2026 2:00pm - 2:50pm CDT
Alabama Ballroom

2:00pm CDT

Strategies for Demonstrating Compliance with SACSCOC Institutional Effectiveness Standards
Thursday August 6, 2026 2:00pm - 2:50pm CDT
As a member of the Reaffirmation Class of 2026, Tennessee Tech University recently submitted a successful Compliance Certification with no findings related to Institutional Effectiveness. This session will cover the narrative structure and evidentiary documentation that was developed to demonstrate compliance with SACSCOC Standard 8.2a. A key component of the evidentiary materials included a table that detailed each academic programs compliance with the Institutional Effectiveness standard. In this session, we will discuss how the materials were gathered, how program chairs played an active role in this process, and how this strategy could be used to establish similar compliance with SACSCOC Standards 8.2c and 7.3. Lastly, we will discuss how this process is evolving and leading to the development of Continuous Improvement Awards that will recognize programs and/or units who are seeking improvement. 
Speakers
avatar for Kevin Harris

Kevin Harris

Associate Director, Institutional Assessment, Research & Effectiveness, Tennessee Tech University
Dr. Kevin Harris is the Associate Director of the Office of Institutional Assessment, Research, and Improvement at Tennessee Tech University. Kevin supports assessment and accreditation initiatives at Tennessee Tech and leads institutional effectiveness reporting. His research interests... Read More →
LY

Lindsay Young

Senior Analyst, Institutional Assessment, Research & Effectiveness, Tennessee Tech University
Lindsay Young is a Senior Analyst in the Office of Institutional Assessment, Research, and Effectiveness at Tennessee Technological University, where she works in institutional effectiveness, supporting assessment, accreditation, and compliance processes. She played a key role in... Read More →
Thursday August 6, 2026 2:00pm - 2:50pm CDT
Tennessee Ballroom Embassy Suites by Hilton - Nashville Airport

2:00pm CDT

Understanding Student Time to Completion
Thursday August 6, 2026 2:00pm - 2:50pm CDT
Traditional completions metrics tell us the number of earned credentials, but not what the student journey to completion looks like. This session presents a dashboard that emphasizes time to completion by examining key enrollment behaviors, including enrollment gaps and major changes. By focusing on students’ paths rather than solely their endpoints, this approach keeps student success at the center of completions reporting. Framing completions this way helps to highlight where students may need additional support. Attendees will gain ideas for using completions data to identify actionable opportunities to help students navigate their time to completion more effectively. 
Speakers
avatar for Kati Murphy

Kati Murphy

Institutional Research Analyst, Nashville State Community College
Kati Murphy is an Institutional Research Analyst at Nashville State Community College. Her work includes supporting institutional data needs and developing analyses focused on student success, with an emphasis on understanding student pathways and keeping student experiences central... Read More →
Thursday August 6, 2026 2:00pm - 2:50pm CDT
Virginia Ballroom Embassy Suites by Hilton - Nashville Airport

2:50pm CDT

Short Break
Thursday August 6, 2026 2:50pm - 3:20pm CDT
This is a session description.
Thursday August 6, 2026 2:50pm - 3:20pm CDT
Tennessee Ballroom Foyer Embassy Suites by Hilton - Nashville Airport

3:30pm CDT

Analytics for Advocacy: Lessons Learned from Building the Impact Credential Model
Thursday August 6, 2026 3:30pm - 4:20pm CDT
The Impact Credential Model is the result of SCORE’s effort to align Tennessee around a collaborative vision for the educational credentials we want every Tennessean to attain. Through building an analytical model (twice!), SCORE encountered challenges demanding innovative solutions.  In this session, the audience will learn what the Impact Credential Model is, how SCORE translated ambiguous problems to data-driven answers, synthesized diverse external data sources, used a directed acyclic graph (DAG) to map data flow, collaboratively wrote code using Python and Git, and elevated the impact credential model in statewide conversations. Participants will additionally learn how we made mistakes and how we seek to improve the credential impact model in the future.
Speakers
HS

Henry Savich

Data Engineer, Tennessee SCORE
Henry Savich is the education and workforce data specialist at Tennessee SCORE, a nonprofit education advocacy and research organization working to catalyze transformative change in Tennessee education. Henry’s work straddles analytics and advocacy, striving to elevate the role... Read More →
Thursday August 6, 2026 3:30pm - 4:20pm CDT
Alabama Ballroom

3:30pm CDT

From Data Modernization to AI-Enabled Decision Making in Institutional Research
Thursday August 6, 2026 3:30pm - 4:20pm CDT
As higher education institutions invest in artificial intelligence, Institutional Research (IR) offices are uniquely positioned to translate these capabilities into meaningful, trusted insights. However, AI adoption is only as effective as the data foundations that support it.
This session explores how data modernization efforts—standardized definitions, governed data pipelines, and scalable reporting structures—enable practical and responsible AI use within IR. Rather than focusing on theory, the session highlights concrete use cases where AI can enhance IR functions, including reporting automation, enrollment analysis, and workforce alignment.
Presenters will also examine the evolving role of IR in an AI-enabled environment, with particular attention to governance, data quality, and maintaining institutional trust. Attendees will leave with a pragmatic framework for identifying AI opportunities, avoiding common pitfalls, and positioning their IR office as a leader in data-informed decision-making.

Speakers
GS

Gregory Schutz

Director of Workforce Data, Tennessee Board of Regents
Greg Schutz is the Director of Workforce Data at the Tennessee Board of Regents, where he leads the development of the system's Workforce Student Information System.
MH

Melissa Hunter

Senior Director of Data Strategy, TBR College System of Tennessee
Melissa Hunter is Senior Director of Data Strategy at TBR, where she oversees systemwide data collection, validation, and reporting. Her work focuses on data governance, standardization, and developing dashboards and tools that support consistent, reliable data for decision-making... Read More →
CM

Christopher Mowery

Business Intelligence Engineer, TBR College System of Tennessee
Chris Mowery is a Business Intelligence Engineer at TBR, where he develops and maintains data pipelines, reporting tools, and dashboard solutions that support systemwide data reporting and analysis. His work focuses on data integration, performance optimization, and ensuring that... Read More →
Thursday August 6, 2026 3:30pm - 4:20pm CDT
Virginia Ballroom Embassy Suites by Hilton - Nashville Airport

3:30pm CDT

From Data to Decisions: Intelligence and Automation for Smarter Academic Operations
Thursday August 6, 2026 3:30pm - 4:20pm CDT
Academic operations have long existed in silos, leaving valuable data across scheduling, curriculum, and assessment untapped. Today, embedded intelligence is changing that. Discover how Coursedog's unified platform combines cross-functional data with AI-powered reporting, automated workflows, and contextual recommendations to help institutions anticipate challenges, act with confidence, and create the conditions for student retention and long-term financial health.
Speakers
avatar for Ben Chester

Ben Chester

Sr. Director, Enterprise Partnerships, Coursedog
Benjamin Chester is Senior Director of Partnerships at Coursedog, where he works with colleges and universities, technology providers, and strategic partners to help institutions modernize academic operations. His work focuses on building collaborative partnerships that support curriculum... Read More →
Thursday August 6, 2026 3:30pm - 4:20pm CDT
Mississippi Ballroom Embassy Suites by Hilton - Nashville Airport

3:30pm CDT

How Does Your Campus See IR? Understanding Office Positioning Through Theory-Informed Listening Sessions
Thursday August 6, 2026 3:30pm - 4:20pm CDT
Institutional Research (IR) professionals often seek to go beyond simply providing data to contribute more to analysis, consultation, and strategic decision-making. However, their ability to do so is shaped not only by what they produce, but by how their work is perceived across campus. When IR is primarily understood as a reporting or compliance function, opportunities to engage more deeply in interpretation and strategy may be limited, regardless of an office’s capacity or intent. This challenge can be especially pronounced during institutional transitions, when leadership turnover, shifting responsibilities, and gaps in institutional knowledge complicate the role of IR.

This session presents a case study of a qualitative approach with theory-informed analysis used to better understand the role and perception of an IR office at a mid-sized private university. The presenter entered the role as a first-time IR leader following a multi-year vacancy in the position, during a period marked by significant turnover among campus leaders and staff who regularly interact with IR. As a result, both the office's identity and its relationships across campus were unclear.

To better understand this context, the presenter conducted a series of structured listening sessions with administrative leaders across campus. Interview data were analyzed using an integrated framework that combines stages of IR office development (data supplier, analyst, consultant, leader) and institutional logics (market, state, and profession) (Brown et al, 2017; Brown, 2017). This approach enabled a more nuanced understanding of how different stakeholders interpret IR work, how misalignment in institutional logics may shape perceptions of value and expertise, and potential strategies for increasing IR's influence at the institution.

Rather than prescribing a single model for IR practice, this session offers a structured approach to conducting listening sessions, analyzing qualitative data using theoretical frameworks, and identifying patterns in institutional perceptions. Participants will be encouraged to reflect on how their own offices may be perceived and will leave with practical strategies for using qualitative inquiry to better understand and navigate their institutional context, particularly in periods of transition or ambiguity.
Speakers
avatar for Rocky Walker

Rocky Walker

Director of Institutional Research & Assessment, Lee University
Rocky Walker serves as the Director of Institutional Research & Assessment at Lee University in Cleveland, TN, and is a doctoral student in Leadership and Learning in Organizations at Vanderbilt University. He began his career in Student Development, having experience as a Resident... Read More →
Thursday August 6, 2026 3:30pm - 4:20pm CDT
Tennessee Ballroom Embassy Suites by Hilton - Nashville Airport

5:00pm CDT

Reception - Networking Hour with Live Music by WSCC's Data Analyst, Alex Smyth
Thursday August 6, 2026 5:00pm - 6:00pm CDT
This is a session description.
Thursday August 6, 2026 5:00pm - 6:00pm CDT
Carolina Ballrooms Embassy Suites by Hilton - Nashville Airport

6:00pm CDT

Trivia Night (immediately following reception)
Thursday August 6, 2026 6:00pm - 7:00pm CDT

Speakers
Thursday August 6, 2026 6:00pm - 7:00pm CDT
Carolina Ballrooms Embassy Suites by Hilton - Nashville Airport
 
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