TENNAIR 2026

The Chief Revenue Officer (CRO) is a relatively new and potentially game-changing position in the higher education landscape. In 2025, Lipscomb University aligned its IR/Analytics function with its newly appointed CRO to establish real-time insight and best practices for monitoring, forecasting, and projecting revenue. This presentation will showcase the first twelve months of the results of this work, with a special focus on the methodology and tools being used to create reporting solutions that supply the CRO, executive leadership, and finance team with strategic analytics for decision-making. The presentation will highlight the growing importance and opportunity that IR/Analytics offices have to make an outsized impact on their institutions' quest to maintain fiscal health and chart new frontiers for revenue generation.